Takeda Entertainment Begins Marketing Film for Astellas Pharmaceuticals

Scene from the film “Patient Centered” produced for Astellas Pharmaceuticals

This month our crews are shooting in Chicago and Denver for a marketing film for Astellas, a leading pharmaceutical company from Japan. We’ll be helping them launch a new initiative for their oncology division with the film titled “Patient Centered.”

“It’s nice to be working with them again,” said producer Scott Takeda. “We had done a series of quick turn patient films for them in 2012 for a drug launch. Since them, they’ve acquired several other pharma companies and now have a global footprint.”

The film is part of a large roll out of a new messaging for the company that is now in Europe, Asia, and South America so we will need to be casting in Los Angeles to get the diversity we’ll need.

BI Worldwide is the agency of record for this project. It’s led by executive producers Damon Schoening and Mike Brennan, creative director Tom Nusbaum, producer Rachel M. Williams, and production manager Nancy Lockhart. On the TEI side are Scott Takeda (senior producer/writer), Lori Kay Allred (director), Diane Swank (assistant director), Dave Klein (cinematographer), Jeff Pointer (AC/Gaffer), Jon Wignall (Swing), Slade Williamson (Mixer/Grip), Jessica Chynoweth (Key H/MU), Marnie Brooks, (Assistant key H/MU), Brock Sherman (post production) and Matthew Head (composer). Hamilton Casting (Denver) and ASG Casting (Los Angeles) handle the casting, and LA’s ABS Payroll handles the payroll.

Scene from the film “Patient Centered” produced for Astellas Pharmaceuticals