TEI Produces Quick-Turn Pharma Film for Eisai

Scene from our film “Breaking Through” produced for Eisai Pharmaceuticals

It’s all hands on deck. This week, our creative team is embarking on “Mission Impossible,” or in our case, “shucks…no problem.” We’ve been contracted to produce a high-end, quick-turn film that we will start and finish in four days. (That’s not a typo.) As we write this, our field teams are on their way out to the east coast to begin filming at the new Cambridge headquarters of Eisai, a Japanese pharmaceutical company. We’ll deliver the completed film titled “Breaking Through” less than 40 hours later to air at their sales meeting.

“A lot of our team has a background in TV news, so four days is a luxury,” said producer Scott Takeda. “When the agency first contacted me (last night) about this project, I worried if we’d have enough time to produce a quality film, and then I remembered that we used to cover breaking news and had to deliver broadcast-quality work within hours.”

The agency of record for this project is BI Worldwide. The executive producer is Jeff Pinegar out of their Detroit office. NY creative director Molly Demeo will oversee the creative messaging. The Takeda Entertainment team includes Takeda (producer/co-writer), Lori Kay Allred (director/co-writer), Dave Klein (cinematographer), Slade Williamson (grip/field audio), Mike Depino (associate producer), Brock Sherman (art director/post production supervisor), Denise Ozawa (editor), Kim Jenkins (editor), Jenna MIller (animator), Kris Kolinsky (graphics), Jose Garcia (graphics/editor), and Jason McDaniel (post audio).

Scene from our film “Breaking Through” for Eisai Pharmaceuticals