Takeda Entertainment Begins More Pharma Work for Astellas

Chinese version of our film “Patient Centricity” for Astellas Pharmaceuticals

We love return business, and this one has a unique spin. This month, our creative team will put additional finishing touches to update a corporate film series for Astellas Pharmaceuticals. Specifically, we’ll be working to add Chinese and Portuguese versions to a story project we first started two years ago.

“It’s always nice to know that one of our image branding campaigns has staying power,” said director Scott Takeda. “The company has resonated with our “Patient Centricity” film, and now that they’ve expanded to new regions, they want to introduce that branding there. Our post production team is busy at work to help them refresh it for a larger audience.”

The current campaign has the same creative team leading it, including agency folks Damon Schoening (EP) and Mike Brennan (Co-EP) from BI Worldwide. On the TEI side, Takeda manages the post-production and Denise Ozawa edits and handles graphics with composer Matthew Head and audio post guru Jason McDaniel on standby for tweaks.

Brazilian version of our film “Patient Centricity” produced for Astellas Pharmaceuticals